Blue Jays Essay Research Paper In the

Blue Jays Essay, Research Paper

In the business market there is competition between companies. The company that cannot survive competition dies while the other raises up in the economy. From my expectation, one of the companies that is rising in the markets is the Toronto Blue Jays. Before creating your own company you have to analyze the location. Why that location. What name to give it. And what to do to attract people. First I will give an introduction to the place marketing an important view in business so people can have an easy access to get there.

Blue Jays is an old name from folklore and legends meaning .Naked Jaybird.- a newly hatched Jay which has not even a .wisp of down.. The name is old and familiar to Canadian people.

To get started, Blue Jays will play at the Sky Dome because this place is located at the center of the entertainment and there is a lot of access. The business manager analyzes all causes of marketing events, and the most important of all, marketing mix.

Marketing mix is the blending of the four strategies, pricing distribution and promotion strategy to fit the needs and preferences of a specific target market. The product strategy involves more than just deciding what goods or services, packages design, brand names, trademarks, warranties product lifecycle positioning and new product developments. Distribution strategy analyzes the place of the product, where the customers receive the product service. The place of delivery, including all of its resources is part of what the consumer buys. A place that meets his or here needs better may be worth more. The place might be a park, a visit center in the park, or an interpretative exhibit along trait. In setting its strategy, the organization must determined how much the target is willing to pay for atmosphere and physical sources of place. Promotional strategy is the ling between sellers and buyers. Organizations use many different ways of sending messages about their goods to customers. Promotion includes all forms of communication. The object is to persuade the customer in such a way that he or she recognizes that your offerings uniquely qualified to meet his or her needs. The term promotion is commonly used to refer to the types of communication that are available such as advertising public relation, personal selling, publicity and sales promotion. Another powerful promotion is direct marketing, which is considered to be word of mouth. The beneficiary.s strategy includes promoting positive images or special attraction such as the Sky Dome, which is located on the heart of the entertainment district of downtown Toronto. Sky Dome is just a short walk from Union Station (train station); it is also accessible from Lakeshore Boulevard. Sky Dome is known for other entertainment, which will be a promotional strategy for the Blue Jays promoting their name also. There are 17,500 parking spaces available underground around the area of the Sky Dome. The Sky Dome is also the most accessible facility for guests with disabilities. All washrooms, seating levels, the restaurant and the Sky Dome hotel are fully accessible. It has eight elevators equipped with audio signals raised control panels and digital floor indicator. (Video Case Study)

Making all facilities available, having a good entertainment and putting on old familiar name, and price giveaways name might attract Canadian people. Sky Dome will not only attract Canadians but also people from the United States. The airport is 10 minutes away from Sky Dome. People from America would like to attend the game, just because of the better offers given, or because they had a chance to win the .price giveaways.. American fans attending of Blue Jays game, Sky Dome entertainment and all accessible facilities will get public awareness. Public awareness is important bolstering the image, and making charitable and cultural activities. It also includes that by linking themselves (marketers) and their products to the sponsorships of such events. The Toronto Blue Jays have linked themselves with Sky Dome the center of entertainment district so their image is easier to become well known. As well the Toronto Blue Jays carry on their tradition by visiting many different areas during baseball.s two weeks tour, of southern Ontario. They play 81 times during the regular season to visit teams form Boston, Texas, Seattle and 20 other locations. . (Video Case study). Toronto Blue Jays are trying to boost their image not only in Canada but also in America. Americans attending Blue Jays game might persuade Canadians that baseball is as much fun as hockey by being enthusiastic about baseball.

To satisfy the fans marketers conduct surveys to provide feedback regarding specific promotion and other aspects of the teams. Fans and marketers interact with one another. They ask fans about environment, and pricing product marketing. As a result, marketers can know what people like. . It is the consumer who sets the rules and the marketer who respond,. said Robert Wientzen, CEO, and Direct Marketing Association. Marketers have to create a brand name which people would be satisfied with a tool for marketing that analyzes the trademarks. The red and blue in the Blue Jays sign signify the quality and the brand for which the company is known. The Blue Jay.s product is built around an established brand name with a well know logo. This will boost Blue Jay.s i