Report On Sony Essay Research Paper The

Report On Sony Essay, Research Paper

The huge company called Sony was named after two words. The first word was sonus, which means sonic or sound and the second word was sonny, which means little son. The combinations of the two words mean a very small group of young people who have the energy and passion toward unlimited creation.

Masura Ibuka came up with the idea in 1946 right after World War II. His main motive was to set up a company to create a steady work environment where engineers who truly appreciate technology and realize their common mission and work to their heart.s content. He tried to figure out ways to motivate individuals so they will unite on a common plane and to use their technological powers without any reserve. They had little testing equipment and parts from Japan Precision Instrument and had very little capital also because it was right after the war and Japan was in debt and in the hole. He believed that with their aspirations and confidence mixed in with their unity and technological knowledge they could break through and become very strong and positive.

When they started their operations they found out that Japan really needed a company like theirs to help them out of the hole they were already in. The Ministry of Posts and Telecommunications really needed help because they had plans for all-wave receivers for the public but needed a company to produce them. They were very close with the ministry because of the war; they started getting large orders for vacuum-tube voltmeters. After that they started getting proposals and requests for new product research and for test trials. They also received a lot of requests to make quality parts for university scholars, research laboratories and enterprises with the same intentions as Mr. Ibuka. With the increase in demand they became even more determined to produce equipment to increase Japan.s capital and equipment. They became very successful in a short period of time after they were founded. They were happy because their roles and functions they wanted to produce helped play a role in Japan.s reconstruction.

Their purpose for incorporation was to establish a perfect factory that stressed freedom and open-mindedness. They also wanted to reconstruct Japan and to elevate the country.s technological and manufacturing industries. They wanted to produce high-quality radios and provide services that were meaningful for the coming eras. Their management policies were that they wanted to eliminate unfair profit seekers. They wanted to stay small and advance technologically and grow in areas where other companies could not. They will be very selective in the products they make and will be open to any challenges that came to them. They want to keep employment small and not have jobs for the mere sake of just having them. They want to emphasize on employees ability, so they work up to their potential.

They had three different managing departments. The first was the service department. They knew the spread of all-wave receivers in society and the introduction to household appliances and televisions and they wanted to make sure they were at peak quality. At that time there were not many radio technological service providers in Japan. The ones that were there were not able to fulfill what their name stands for. When there was going to be an introduction of high quality receivers in the future, the small and inferior companies would disappear. The only companies that would appear would be companies that merged with major hardware manufacturers. Mr. Ibuka had in mind was that his company would plan to provide the best service by using its technological skills and measuring instruments. They developed a device, which will convert the customer.s hand held receivers into all-wave receivers. By that June, they planned to make about 500 of those products for about 400,000 yen. Their first goal was service and profit came after service. We remained responsible for fixing any problems that they faced no matter how hard or complicated they were. They were determined to make develop and plan high quality receivers, electronic parts and household appliances. Their second department was Measuring Instrument Department. Only a few companies made measuring instruments needed to produce and repair radios. There were even a smaller amount of radio dealers that were able to repair products with those instruments. There profits were high because there were few input materials and they had high selling prices for those materials and products. The vacuum tube voltmeter or VTVM was used to measure ultra short waves was made because of the hard work they put in to their products. It was determined that it was one of the best products when the product was brought back to the United States. They also planned to produce a special high quality measuring instruments that would allow even the most untrained radio shop people to be able to perform analysis on high quality radios. The last department was the communication equipment department. This department would help the company grow in the future by performing research and develop special communication equipment.

They started developing new products like the recordable letter communication device. This device was made to ease the burden of remembering communication signals for pilots during the war. The only problem was that the war ended before this product