Corporate Web Presence Essay Research Paper Advantages

Corporate Web Presence Essay, Research Paper

Advantages and disadvantages of a Web Presence The World Wide Web is a World

Wide Market. It is a new way of selling. More and more customers expect to find

your product news and specifications on the web. But even on the Net, you have

to advertise your product. Using Internet as a media to advertise your product

is different from traditional media. Through Internet companies can be present

all over the world. Using the web as an advertising tool is the cheapest way to

be discovered at every time. You can also quickly change your promotional

campaign, in order to gain attention that may lead the consumer to the product.

Online services become so popular because they provide two major benefits to

potential buyers: Convenience: Customers can order products 24 hours a day

wherever they are. They don’t have to sit in traffic, find a parking space, and

walk through countless aisles to find and examine goods. And they don’t have to

drive all the way to a store, only to find out that the desired product is out

of stock. Information: Customers can find reams of comparative information about

companies, products, and competitors without leaving their office or home. They

can focus on objective criteria such as prices, quality, performance, and

availability. Customers can expect the advantage to pull the information, to be

drained into detailed catalog or other information about products and services

for sale that they are looking for. They do not feel forced, they are looking

for the information by themselves. Nevertheless it seems that Web advertising is

much more price than image oriented. Web advertising does not seem the

appropriate way to advert a product. According to BMRB International (annex 1)

37% of UK Net shoppers are not ready to purchase off-line They always fear to

give their account number to a company they do not know. Today a well-known

brand is a real competitive advantage. BRMB International has shown that 16% of

purchases has done thanks to an implicit trust of established brands.

Nevertheless it does not mean that it will stay an advantage in the future.

Moreover the difference with more traditional media is that customers come to

you and not you to the customers. You cannot retain their attention if they feel

that it does not worth it. When you wish to expand your market share trough

Internet, you have to consider the specificity of your target audience. At the

present time people who buy through Internet are young, daily users of

computers. But there are not only people used to Internet. Because e-business is

growing up (annex 2), we can assume that most people have no experience in

e-business. The audience can be both good Internet users and beginners. Dealing

with communication interaction Security The World Wide Web is the fastest

growing part of the Internet. Increasingly, it is also the part of the Internet

that is the most vulnerable to attack. For users, a secure web server is one

that will safeguard any personal information (bank account number) that is

received or collected. It is one that supports their privacy and will not

subvert browser to download viruses or other rogue programs onto their computer

For a company, a secure web server is resistant to a determined attack over the

Internet or from corporate insiders. In order to increase security, you can use

a system for automatically encrypting information as it is sent over the

Internet and decrypting it before it is used. One of Netscape Communication’s

early innovations was its SSL. You can also use firewalls, which is a device

that isolates an organization’s internal network from the Internet at large,

allowing specific connections to pass and blocking others. Marketing /

Communication It is really important to get people inform of the existence of

your web site. You will have to shout it from the roof tops! You can use your

letterhead, your cards or your leaflets to write your web address. You can also

through a TV or board advertising campaign let people know about your site

existence. As Jim Sterne says: "your web site can be funny, pretty, useful,

crisp and clean, but if you don’t promote it, its message won’t be seen".

By the way you can also manage to register different key words on browsers in

order to put make know your web site when people look for information in your

business area. Deliveries and Payment If you use e-commerce on your website,

once the buyer has searched through a catalog and made his decision to purchase,

the order, the payment, the handle fulfillment and other aspects of order

management have to be processed. The order processing must include the ability

to group items together for later purchase; this capability is called a shopping

cart in the case of retail transactions; it usually includes the ability to

modify t

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