Disneyland Essay, Research Paper
DISNEYLAND Park opened in 1955. The founder and creater was Walt Disney.
After that Disney was built, he was approached many times to build another Magic Kingdom. Offers of free land came from all over the United States. Building just another theme park” was not what he wanted to do. All that changed when he began developing four attractions for the 1964 New York World’s Fair:
General Electric’s Carousel of Progress, Ford’s Magic Skyway, Pepsi-Cola’s It’s a Small World, and the State of Illinois’ Great Moments with Mr. Lincoln.
THE SECRET MISSION OF WALT DISNEY
As early as 1963, Walt sent his brother, Roy, with several close friends and business associates to find a place where he could build his park. His team traveled across the country in secrecy, checking into hotels under assumed names, and making anonymous inquiries on available land. They knew that if anyone heard Disney was interested in buying land, prices would skyrocket and adjoining land would be bought up too quickly. Several parts of the United States were considered, among them St. Louis, the Great Smoky Mountains, and Niagara Falls. Walt’s team eventually set their eyes on Florida. Although Walt had no desire to build an oceanfront resort, Florida was an excellent draw for tourists. The weather was almost perfect all year round, and its roads were very accessible. Most of all, there was land–untouched and plenty of it. Especially in Central Florida. The only purpose it was serving at the time was cattlegrazing. Back in California, Walt had already begun preliminary design work for “Project X,” including his city, administration buildings, recreational areas, and even a theme park. He kept all his work in a large, windowless room next to his office at the studios. This room was always locked and he had the only key. The walls, floors, and tables were literally covered in sketches, maps, diagrams, models, and charts. Disney was excited by the news of available land in Florida and wanted to see it for himself. His associates worried that he would be spotted while on the trip, bringing attention to himself and their intentions, so Walt always stayed on the plane whenever they stopped to refuel. Once he even denied who he was when a curious flight mechanic asked him if he was the famous Walt Disney. They made several fly-overs. As the swamps and pine forests drifted beneath him, Walt was envisioning where all his designs would go. Many Central Florida counties were under consideration. He finally approved the purchasing of land in Orange and Osceola Counties. The actual border line of the two counties splits the property almost in half. Walt’s representatives used false company names to buy the property. The exact number of names is not known, but some of those used were Tomahawk Properties, Latin American Development, and Retlaw Enterprises (”Walter” spelled backward). They kept in constant contact with Walt back in California, informing him on every buy and how much land they had accumulated. The average price per acre was around $180. When the number of acres owned reached 12,500, the Florida team thought they had acquired enough, but Walt, remembering the DISNEYLAND lesson, said to keep buying.
The price was too good to pass up, and the more land he had, the more he could keep the outside world from barging in on his property. And of course, the more space he could develop. Meanwhile, the locals were talking about the secret group buying up all that swampland. The rumors of its identity ranged from the Ford Motor Company to Howard Hughes to Disney. Land prices began climbing, until finally, Walt decided to announce his intentions to the world. The final price tag to the Disney company: a little over $5 million for 27,443 acres, about 43 square miles: twice the size of Manhattan Island, or the same size of San Francisco. Now the Disney organization could build all the dreams it could possibly imagine. On November 15, 1965, Walt held a press conference in Orlando with Roy and the governor of Florida. His exact plans for Disney World were still sketchy, but he described them as his city of the future, along with a vacation retreat with parks, resort hotels, and golf courses. At least 7,500 acres would be permanently kept in their natural state (the total number of acres set aside today is 8,300). Walt strongly believed in preserving the environment. This would be the EPCOT commitment to the planet’s future. Only days after Walt made his announcement, the price of land surrounding Disney property shot up to $80,000 per acre. Unfortunately, Walt passed away before any construction took place. Many within the Disney organization questioned whether they could accomplish the near-impossible goals set forth by the company’s founder, but Roy believed they could. He also changed the name of the Florida Project from Disney World to WALT DISNEY WORLD , so everyone would remember that its creation and purpose represented the dreams of his amazing brother.
Because Walt had so many plans for Disney World, the company decided to build it in phases. The ability to create a city of the future was still a long way from becoming reality. Phase One would consist of a theme park, two resort hotels called the “Tempo Bay Resort Hotel” and the “Polynesian Village Resort,” and a campground. The theme park would be a larger version of the DISNEYLAND Park,
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