Security On Internet Essay, Research Paper
Internet has become an essential tool for daily tasks. The options people have
nowadays are limitless: banking, shopping, booking reservations, chatting, and
so on. However, several drawbacks have arisen that are of concern to all of the
internet users. Unfortunately, incidents of auction fraud, the sale of illegal
items, and criminal trespassing are booming in the e-commerce market. The nature
of the Internet and the ease of gaining anonymity on it, has made crime easy and
catching criminals much more difficult. Many cases of fraud have occurred:
people who collect payments from buyers and never ship the goods to them.
.Earlier in the summer, for example, former eBay seller Robert Guest pleaded
guilty to mail fraud. Prosecutors had accused Guest of collecting approximately
$37,000 from bidders for items he never shipped.. 1 Cases like these are a
real drawback for e-commerce. The lack of tangibility has been a major obstacle
in doing transactions online and these cases only serve to destroy the little
confidence that consumers have gained so far. Many people are hesitant to shop
online, for example, and when they hear of fraud cases it only serves to confirm
their initial fears. That is why organizations such as The Better Business
Bureau (BBB) and The Federal Trade Commission (FTC) are educating consumers to
protect themselves. These agencies know that thousands of consumers are taking
advantage of the opportunity to shop from the comfort of their homes via
personal computers. A person can buy anything and avoid crowded malls, long
lines and busy parking lots. Furthermore, the Internet is always open: 7 days a
week, 24 hours a day. In order to actually benefit from online shopping, certain
things must be taken into consideration. The BBB.s Web site contains a section
that offers tips on .What You Need to Know About Cybershopping.. 2 The tips
are the following: . When dealing with a new merchant, ask for its physical
location in order to check its reliability with consumer agencies (i.e. The
BBB). . Determine the company.s refund and return policy before you place an
order. . Never give out your Internet password. When creating a password avoid
using established numbers, such as your house number, birth date, telephone
number or Social Security number. If you are asked to create a new account,
never use the same password you use for other accounts. . Be cautious if you
are asked to provide personal information (i.e. Social Security number or bank
account information). . Look at the .address. of the site, the URL ensures
that you are dealing with the right company. It is good to print out a copy of
your order and confirmation number for your records. . Know your rights. The
same laws that protect you when you shop by phone or mail apply when you shop
online. Under the law, a company must ship your order within the time stated in
its ads. If no time is promised, the company should ship your order within 30
days after receiving it, or give you an .option notice.. . If you decide to
pay by credit card or charge card, your transaction will be protected by the
Fair Credit Billing Act. .Under this law, consumers have the right to dispute
charges under certain circumstances and temporarily withhold payment while the
creditor is investigating them. In the case of unauthorized use of a
consumer.s credit card or charge card, consumers are generally held liable
only for the first $50 in charges.. 3 If you are not comfortable entering your
credit card or charge account number online, call it in to the company.s 800
number or fax it. The FTC also contains a section which offers consumers tips on
online safety. In addition to the ones made by the BBB, The FTC also suggests
that: . Use a secure browser. This is the software that you use to navigate the
Internet. Your browser should comply with industry security standards, such as
Secure Sockets Layer (SSL) or Secure Electronic Transaction (SET). These
standards scramble the purchase information you send over the Internet, ensuring
the security of your transactions. Most computers come with a browser already
installed or you can download one over the Internet for free. . Before signing
up for any service or buying any product, evaluate how the company is securing
your financial and personal information. Many companies explain their security
procedures on their Web site. Other companies give you options on their Web site
as to whether and how your personal information is used. Trespassing and
unsolicited e-mails Another main concern on the Internet is the trespassing.
Bulk e-mails are flooding our systems everyday. The main problem with these
unsolicited e-mails is that most of the times they are scams. The FTC made a
list that highlights the 12 scams that are most likely to arrive via bulk
e-mail. 1
Наверняка у вас есть товары или услуги, продажа которых приносит вам максимальную прибыль. Для быстрого старта в сети вам необходимо создание посадочной страницы (одностраничного сайта), на которой будет размещена информация о маржинальных товарах/услугах интернет магазина. За 8 лет опыта разработки конверсионных страниц мы выработали оптимальную структуру, которая позволит привлекать через landing page больше продаж. На такую структуру «одевается» ваш контент — фирменный стиль, тексты, фотографии, уникальные торговые предложения, после чего страница выходит в свет. Разработка лендинга и запуск в сети — до 7 рабочих дней. Стоит отметить, что в разработку самой посадочной страницы входит и написание копирайтером продающих текстов для вашего бизнеса, чтобы каждый посетитель страницы захотел совершить покупку именно у вас. Результат: качественно разработаная продающая посадочная страница, которая готова приносить вам новых клиентов.