Journalism Essay Research Paper 27 Years of

Journalism Essay, Research Paper

27 Years of Influential 60 Minutes

Since 1968 America has been better enlightened than

previously concerning current events and happenings around

the world. A considerable factor for this occurrence is the

television program 60 Minutes which debuted on the air in

September of 1968. Many other television newsmagazines have

been produced since its creation, however none have

possessed the longevity nor the influence of 60 Minutes. In

fact, 60 Minutes, which is owned by CBS News, was the first

regular network news program to cover actual stories as

opposed to topics. Today, similar newsmagazines can be seen

every night of the week on various stations, all of which

were sparked by the inception of 60 Minutes. All of the

tabloid television programs being shown today are also a

result of 60 Minutes and its bold, gutsy, "gotcha" style of

television journalism. 60 Minutes changed the way that the

American public receives its television news, stemming forth

a whole new format of television broadcast journalism.

60 Minutes has a vast history of stories covered, yet

the format has remained unchanged. Don Hewett, creator and

producer of 60 Minutes, has been the subject of much

criticism for his stubbornness. Since its origin, 60

Minutes has continued to adhere to the same formula that

made it such a success. The hidden-camera interviews, the

surprising of unsuspecting alleged crooks with a bombardment

of questions, the longevity of the featured reporters, all

of these are what made 60 Minutes a success–finishing in

the top 10 Nielson ratings for 17 consecutive seasons and

counting. Other than the fact that it changed from black-

and-white to color with the new technology, the appearance

of 60 Minutes has remained consistent. There is no reason

to change a thing about such a prosperous show according to

Hewitt. Not only has the format remained constant but the

reporters have as well. Mike Wallace, and Harry Reasoner

both appeared on the first episode of 60 Minutes. Reasoner,

who passed away in 1991, left CBS in 1970 to pursue a news

anchoring position at ABC but later returned to 60 Minutes,

in 1978, until his death. Wallace and Morley Safer, who

started in 1970, are still featured reporters as well as Ed

Bradley (who joined the team in 1981) and newcomers Lesley

Stahl and Steve Kroft. 60 Minutes would not be the same

without the weekly commentary of Andy Rooney. Rooney

started making a regular appearance in 1978 offering

humorous, sometimes controversial annotations about everyday

life. A well known prime time TV news anchor who did much

of his best work at 60 Minutes is Dan Rather. When Rather

joined the other prestigious journalists he had a reputation

as a tough, aggressive reporter; in other words, he fit in

perfectly. Rather left in 1981 to takeover The CBS Evening

News, leaving with him a hard-nosed investigator who would

do whatever it took to capture the whole story. All of

these factors combined to form a one-of-a-kind TV

newsmagazine with solid ratings; clones were destined to

follow.

Following in the wake of success, many spin-offs were

created in an attempt to grab a piece of the action. There

were many reasons for following the suite of 60 Minutes and

not many reasons not to. The biggest incentive (in the eyes

of the other network executives) for striving to reproduce

60 Minutes was the substantial amount of revenue created by

this program. 60 Minutes requires a remarkably less amount

of money to produce than a situation comedy. And because

the CBS network owns the show, these were earnings that went

straight to the corporation. 60 Minutes has turned out to

be quite a goldmine for CBS because the program has not only

brought in the highest profit of any other show in history,

but most of all their other shows combined. It comes as no

surprise that other networks dived into the newsmagazine

business. Some of the more notable programs to cash in on

the new format for broadcasting news include Prime Time

Live, 20/20, and Entertainment Tonight. Entertainment

Tonight branched off into a less newsworthy, more Hollywood

scene which later set the pace for PM Magazine, and most

recently A Current Affair and Hard Copy. None of the listed

newsmagazines would exist had it not been for the creation

of 60 Minutes.

The new style of journalism that 60 Minutes

incorporated went on to set a new standard for reporters

everywhere. High ratings are the key to success in the

television news business and 60 Minutes gave the viewing

public what it craved–shocking interviews and

investigations which led to the uncovering of crooks,

terrorists, and swindlers. Wit

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