Effects Of Media Essay Research Paper The

Effects Of Media Essay, Research Paper

The Effects of Media

An image, disturbing to picture, of a child.s mind and inside the child.s

mind is a schema of every concept the adolescent has ever taken in. A Nazi

swastika symbolizes an evil hatred from history, the child has learned that

prejudice is wrong. A mental picture of a young bride walking down an isle, the

child knows marriage is sacred and that the woman can take pride in her white

dress. A Coke bottle brings the sweetness of cola to the youth.s taste buds.

This person was biologically determined to be female at birth. This person now

has a role in society to play. We refer to her as female because she is not male

and there is no in between in our culture, she is female because of her physical

features. We have a schema of what a female is expected to be. She probably has

hair with length. Her features should be soft and luscious. She will not fight;

she will smell good. She isn.t impressed with extremely large spiders; she

will be impressed with beautiful flowers. She should desire to look sexy, to

dress sexily, to be sexy. Certain things are expected of her. She is to learn

the behaviors, beliefs, and values her society presents her with. Not only will

she learn those requirements but she will also learn from the environment around

her. All the information she is presented with she will accept and decide where

to put it. She will be forming her opinions, beliefs morals, behaviors and

values of her own. The average youth will watch 10,000,000 advertisements before

the age of eighteen (Hull). Reading through an average teen magazine, a teenager

can read about how to be popular, how to apply makeup, how to style hair, even

how to dress next month. The average movie is filled with advertisements just

slipped in casually. Not to mention regular tv has eight minutes of commercials

for every 22 minutes of television (Hull). I ask my audience to consider the

information received by their children and evaluate the choices of media in the

environment your children live in.

Everyone has their own set of values. Similar to fingerprints, no two sets of

values are alike. Values evolve and change depending on each individual.s

experience, age, education, culture, etc. A major influence in today.s society

is media, it is everywhere and contains an immense amount of messages. Youth in

general have become the number one target of Media. Why is this. Teens spend on

average 100 million dollars a year. In addition they spend more than $50 million

a year of their parent.s money(Merchants of .Cool.). This is a big

business! 75% of teens have a television in their room. 1/3 of teens have a

personal computer in their room and the average time spent online per night is

two hours (Youthworker). With all this mass amount of media being taken in every

day how do we know exactly what teens do with this information. These are

questions parents must ask themselves: How much of this information effects my

child.s values. How does this information effect my child.s personal

success.

The personality development begins day one on this planet, according to

Freud. Every age has its own learning experience that must be accomplished to

fit in society. Let us look at our female baby. She is born and immediately

categorized as a boy or a girl. She will be dressed in dresses and other

exclusively female clothes. Her welcome home sign will indicate her gender. This

is when Freud says we act from our id, or our basic need drives. We know when

something is needed and we demand instant assistance. Every minute to a baby is

an eternity. The comprehension of time isn.t acquired until later in life.

First she will learn what is considered to be right and wrong. Her family plays

a huge role in her facing this challenge. The child will learn the meaning of

the word .no.. This is often even a child.s first word. As she graduates

from early childhood she will begin to learn consequences. Reasons why things

are right and wrong. She will learn self control and confidence. She knew that

mom would not let her near the wood stove and now she understands the

consequences of a burn. The understanding on basic explanations for right and

wrong is called the ego. She will act by these now. Once she accomplishes these

early lessons she will go on to learn that not only does the stove burn but mom

is concerned for her and that is why she says .no.. Freud believed not

everyone reached the third stage of development called the super ego meaning

operation of culture within an individual. The super ego describes a person not

speeding on the highway not only because it is against the law but also because

it may be hazardous to society (Society the Basics 64).

As a child.s personality develops the brain is always accepting information

and reacts to exposure to media di

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