Od In Healthcare Essay Research Paper ORGANIZATIONAL

Od In Healthcare Essay, Research Paper

ORGANIZATIONAL DEVELOPMENT IN HEALTH CARE

Literature Research

Submitted To:

In Partial Fulfillment of the Requirements for

HRM 440

Managing Organizational Change

By:

Andy Ross

Colorado Springs, CO

9 December 1999

TABLE OF CONTENTS

TABLE OF CONTENTS 1

ORGANIZATIONAL DEVELOPMENT IN HEALTH CARE 2

INTRODUCTION 2

TRADITIONAL MODELS IN HEALTH CARE 2

THE NEW HEALTH CARE MODEL 4

THE NEW MODEL CHALLENGES AND SUCCESSES 5

CONCLUSION 7

Works Cited 8

ORGANIZATIONAL DEVELOPMENT IN HEALTH CARE

INTRODUCTION

The past few decades has seen monumental changes in the Health Care Industry. The changing business climate, in conjunction with technological advances and societal changes have brought health care to the forefront of the American conscious. The traditional model of Health Care is no longer a viable alternative. With information technology becoming more accessible to the public through the Internet, along with a questioning society, an increase in consumer advocacy, and governmental regulations concentrating on the quality and accessibility of health care, the Health Care Industry must change to better suit the needs and desires of the public. Effecting change in an organization is difficult, but changing an entire industry can prove to be almost impossible. For the Health Care Industry to survive the 21st Century, it is imperative that changes are implemented. The process has already begun, but there is yet a long road for the Health Care Industry to travel before it can meet and satisfy the needs of the 21st Century consumer.

TRADITIONAL MODELS IN HEALTH CARE

For many years, the traditional model for health care has served the public well. In this model, the role of health care providers has been that similar to a parent or teacher. The public has depended on these providers to ensure that they received the proper care and

treatment. Hospitals were provider-centered, with the physician at the hub and the patient traveling through a maze of confusion, dependant upon the providers to guide through. Health care was fragmented, with primary and secondary care providers each working independent of the others. Increasing health care costs led to a decreasing accessibility for many Americans. Families have seen their health-related costs rising faster than their incomes. They are paying more for health insurance and for health care. Obviously, the more families spend on health, the less they have for other necessities, such as housing, clothing, and food. (MDAdvice.com 1999) Health care was in a state of flux, traveling from being decentralized system to a hospital-centered system then back to decentralization.

Governmental regulations, along with a changing business climate and general societal changes demanded a change in the Health Care Industry. The pressure for health care reform has led to the rise of managed health care and has forced hospitals and physicians to look for more effective ways to deliver services. (Wordelman, Lemonds, and Goltz 1998) Managed care became the new model for health care. The managed care model was to lead to an increase in the quality of health care while decreasing health care costs. The benefits of managed care were decreased by the capitalistic, provider-based system.

In order for managed care to be effective, cost caps must be in place, and the system has to become patient-centered; not only in the way patients are treated, but in the way they travel through the system and the facilities. Managed Care organizations and the Health Insurance companies have helped maintain costs through capitation. The challenge for Organizational Development in the Health Care Industry is to help create a point-of-service system that is user friendly, effective and meets customer satisfaction. Recent developments in today s health care market, however, signify a fundamental shift in the way the field is structured. And no healthcare organization that intends to stay competitive tomorrow can afford to be a passive witness to these transitions today. (Rooney 1999)

THE NEW HEALTH CARE MODEL

The new Health Care Model is characterized by an integrated health care delivery system. Hospital s evolution, characterized by their and other provider s movement into successful integrated delivery systems, will require new knowledge, talent and training… (Campbell 1998) This is the role of the Organizational Development Practitioner; to help health care providers and organizations learn these new talents and knowledge. The primary model for integrated health care is that of self-directed work teams. Although the concept of multi-disciplinary conferences and workshops in health care is not new, having providers and administrators working as a team in the delivery of care day to day is. With providers of the different disciplines within the health care field working together, the quality of health care is improved. Within the hospital setting, these teams work toward outcomes directed at curing, rehabilitating and even continued well-being of the patient. In the managed care arena, the concept of the gatekeeper or primary care provider acting as a liaison or coordinator of care for the

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