Internet Market Segmentation Essay Research Paper Internet

Internet Market Segmentation Essay, Research Paper

Internet Uses

More in US are Online:

. Approximately 38 % of all U.S. homes now have access to the Internet.

. Approximately 100 million people (39 % of U.S. population) have been online at home.

. A total of 60 million (23%) access the Internet at least once a month and are classified as active users.

. Twenty-one of the top 35 local Internet markets have more than half of their population online. On top is San Francisco, with 66% of households having access to the Internet from a personal computer at home followed by Seattle, San Diego, Portland and Washington D.C.

(Source : Nielsen / Netratings)

Internet Growth And E-Learning

The Internet has changed all the rules for business. Past few years have shown the sizable numbers of companies across all industries began realizing the huge potential of Internet solutions for increased sales, stronger customer relationships, more focused marketing programs, streamlined internal systems, and better supply chain integration. As these early adopters publicize their success, a much larger group of ‘fast followers’ will rush to e-business adoption.

We’re only at the beginning of a total transformation in the way companies of all sizes and in every industry do business. e-business systems deliver value today and that e-business applications will become much more sophisticated and valuable during this decade. A new breed of e-business managers is taking on the role of specifying these new systems, which is a function that has traditionally been handled by IT personnel.

Explosive growth of the Internet provides delivery vehicle for education IDC estimates that, by 2003, the number of Internet users worldwide will grow to about 502 million, up from 87 million in 1997, representing a CAGR of 34%. With an estimated 103 million users in 2000 . or 40% of the projected 2000 total . the U.S. has the largest share and highest penetration of the Internet. The U.S. is also the leading nation in ecommerce. By 2003, one-fourth of all U.S. business-to-business purchasing will be done online, as predicted by The Boston Consulting Group. The increasing integration of the Web and American culture is also evidenced by tremendous annual user growth. In 1997, only 15% of the U.S. population used the Internet . then mostly a domain of educational institutions and businesses. Research shows that a stunning 63% of Americans will be surfing the Web in 2003, more than doubling the usage in 1999. Through its increasing reach and simplicity of use, the Internet has opened the door to a global market where language and geographic barriers for many training products have been erased.

American companies moving quickly to adopt e-business systems throughout their operations are spending more than seven times of their post spending on this front. The landmark study of early e-business adoption trends, technologies, applications, and vendors across a dozen major industries estimates that companies in the United States spent $153 billion on e-business systems during 1999 and projects that this total will rise to $348 billion by 2003. From retail Web sites to Internet-enabled systems for supply chain management, procurement, human resources, knowledge management, and many other areas of their operations, companies are in a frenzy to achieve the massive increases in productivity offered by Internet technologies.

o ELearning growth is directly associated with e-business adoption of market. Although the minimum infrastructure required for e-learning is already available today, but still much more advancement is promised on technological front. As the internet expands and technology advances, so will e-learning acceptance.

o e-Commerce (or eBusiness), Learning-Technology Standards, More and Better elearning Content are the key driver of e-learning accelerating growth.

o Interactions among elearning, electronic commerce (ecommerce), and knowledge management will be the key to moving the fledgling elearning industry into adulthood in the next five years.

o Next-Generation eLearning: Wireless and Voice over Internet Protocol

The Future of the internet

By 2005, total peak global international demand for bandwidth will be about 7 Tbit/s, with an average annual growth rate of over 90%. The demand for bandwidth will be driven by growth of Internet use. By 2005 the forecast is that 83% of international demand will come from Internet traffic. Also, Ovum predicts that the value of business to consumer e-commerce transactions will be $358 billion, and business to business e-commerce transactions will be $2.1 trillion. Average annual growth rates will be about 60% per annum over the period.

(Source :”Global Telecoms & IP Markets”, by Dr. Richard Kee, Ovum, 12/1999)

The internet.s growth has been driven by PC penetration. Almost half the American homes have at least one computer. The number of PC.s connected to the internet has increased 51 percent over the past year and has more than doubled over the past two years.

Despite this growth, some industry analysts predict the PC will have only five to ten more years (topping out at 70 percent household penetration) before it will be replaced.

On the horizon are information appliances that can

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