ECommerce And My Buying Preference Essay Research

E-Commerce And My Buying Preference Essay, Research Paper

E-COMMERCE AND MY BUYING PREFERENCES

INTRODUCTION

E-Commerce is the buying of products and services over the Internet. This is an area that is gaining popularity extremely fast and is one that has tremendous potential. My project looks at e-commerce from my personal standpoint or a customer.s standpoint. I will basically be looking at how I, being the customer, view e-commerce and how I use it to my benefit.

In this project I will talk about some general criteria that I use to evaluate products when I purchase then. Then I will critique web sites of 2 merchandise groups, which are computers and music CD.s, based on that criteria. After looking at the pros and cons of these sites I will conclude as to how I evaluate the whole e-commerce process and what I think is the best way to use the web sites when I buy the products.

PURCHASE CRITERIA

Before I purchase any product, regardless of how I make the purchase, I consider various aspects of the purchase and use these to conclude whether the transaction is worth my while. I will now outline these criteria in order of priority that I place on each.

The very first aspect of a purchase and the one that I consider as being the most important is that price of the product. I am a student who does not earn much and ultimately everything I can buy is restrained by my available budget. This means that I have to look at the cost of what I am buying and consider whether I can afford the product, keeping in mind all other necessary expenditures that I have to make.

The second most important criterion is the quality of the product itself. I define quality as fitness or appropriateness for use. I should be able to use the good for the purpose that I buy it for. After all, what good is a product that cannot even serve its intended application. Quality doesn.t necessarily mean that a good must last long. If I buy a product and have used it for what I needed then I don.t really care if it becomes unusable after that.

The next most important aspect of a purchase transaction, that I consider, is variety. The more products that are available in a product line the more I can compare between different products and see what is best for me. If I cannot find variety then I will have to do a lot of searching to find what I need and that will use up more of my precious time. Lower variety may also cause me to buy a product that wasn.t the best one for me as I may not be willing to spend the extra time in going to some other p lace looking for a wider selection of products.

The fourth element of a purchase, which I look at, is convenience. This is basically how easily I can obtain a product. If I can buy a good more conveniently then the whole purchasing transaction is not such a hassle and I don.t have to spend much time on it either. Saving time is very important for me as I am a student and my studies require a lot of time.

The fifth and last factor, which I use to evaluate a purchase, is the quality of the after sales service of the product. This is important because with certain products, especially expensive ones like computers I may need help with using the product. The more the seller helps me out with using the product, the more use I can make of the product and so I can get better value for the dollars I spend.

EVALUATION OF WEB SITES

The two merchandise groups that I chose to look at were computers and music CDs. First I.ll go over the music CD sites and then the computer sites

One web site for buying music CDs online is the Best Buy site. You can buy CDs from their site any time you want. The price of the CD.s here is about the same at the in store price. The quality and variety of CD.s are also the same. However, it is very convenient to just order a CD from the site rather then drive down to the store and get it.

The Best Buy web site allows its users to listen to samples of the songs in their CDs. The site also lists those CDs which are currently the most popular. Drawbacks of the site include the fact that you have to pay with a credit card as no other form of payment is accepted and you cannot search for CDs by music type or genre. That is to say that you cannot search for all rock CDs available. This feature is available in most other music CD sites.

One other music CD site that I evaluated was the Amazon.com site. This is an extremely well organized web site that sells a lot more than just music CDs. I was most impressed by this site and had a tough time looking for the shortfalls of the site.

Among the numerous advantages of the site were low prices and a large selection of CDs. I found nearly every CD I searched for on this site. The site also gives reviews on each CD and allows users to listen to samples of songs on the CDs. One unique quality of this site was the fact that it could gift-wrap the CD and sends it to whom ever you would request. The only drawback that I could find here was that some products were not immediately available in inventory so their shipping times were longer.

The third CD site I perused was Cdnow.com. This site was impressive as well. There are a lot of very useful links provided on this web page. It was also very colorful and eye-catching. News about events occurring in the music world was also

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