Annual Report Project Essay Research Paper 1

Annual Report Project Essay, Research Paper

1. Company Information and History

1.Objective and core values

The main objective of Motorola is to create shareholder value by continuing to be the world’s premier electronic and communications equipment company from a creative, strategic and financial standpoint. Motorola supports its objectives with a set of core values.

.To anticipate and exceed the needs of its customers.

.To provide an environment for growth for the individual dedicated to professionalism and creativeness focused on technical accomplishment directed towards the needs of Motorola business units.

.Constant respect for people.

.Uncompromising integrity.

1.1. Phase I

Motorola started with, founding the company by Paul V.Galvin. Paul and his brother Joseph E .Galvin purchased the battery eliminator, business from Stewart storage battery Company, which makes battery eliminator, used to operate radios using household Current. ‘Galvin Manufacturing company’, the first Name of the Motorola, was incorporated in 1928. Company started with 5 employees and has grown gradually.

It expanded its business into automobile industry, by introducing auto radios. Auto radios were sold to independent auto distributors and automotive dealers. As entering into auto Industry, Paul V .Galvin coined the word ‘MOTOROLA’ linking motion and radio. Rapidly the Company’s share of auto radio has grown auto radio Industry.

After Daniel E. Noble, joined Motorola as director of research, a pioneer in FM radio Communications and semiconductor technology, The communication division of Motorola, was established , Motorola developed the first hand-held two-way radio for the U.S. Army Signal Corps. Motorola played a significant role in world war-II with its radio and communications equipments “walkie-talkie” and handie-talkie.

The first public stock was offered to the employees in 1947. Company’s name was

Changed to Motorola and established savings and funds for employees. in 1948 Motorola entered into the television business, More than 100,000 of these TV sets are sold in one year, catapulting Motorola into fourth place in the television industry. Motorola began to supply auto radios to Ford and Chrysler plants for installation in their automobiles.

It introduced dispatcher, by taking advantage of expanded allocation of radio frequencies.

Aggressive marketing and a reputation for reliable equipment earned Motorola a leading role in the industry. Daniel E. Noble launched a Motorola research and development facility in Phoenix, Arizona. By anticipating the enormous potential of the newly invented transistor, he helped Motorola became one of the world’s largest manufacturers of semiconductors.

In 1950 Net Sales of Motorola were $177,104,669 and number of Employees of the company was 9,325. In the year 1952, , Motorola’s first color television was short of success because of technical problems, a high price tag, and the failure of broadcasters to offer an adequate amount of color programming. The product was withdrawn from the market in 1956. Motorola adopted a new corporate logo, the “batwing” M. in 1956, A new radio communications product – a small radio receiver called a pager delivers a radio message selectively to a particular individual carrying the device. Hospitals were among the first to use pagers. The new corporate headquarters of Motorola opened in Franklin Park, Illinois in 1959. Motorola introduced the “Motrac”, Its low power consumption

allows the radio to be used without running the car engine. Although the “Motrac” radio cost was twice as much as previous models, it became a run away best seller. The shirt-pocket size X11 portable was Motorola’s first all-transistor radio.

Motorola was the first company, to use epitaxial method to mass-produce semiconductors .It used low cost techniques in making silicon rectifiers, used in automobile alternators,

In place of auto generator. The Automotive Products Division began producing Alternators, inaugurating the company’s role as a supplier of “under the hood” electronics. Motorola transponder, which provides a radio link covering 54 million miles range. Motorola in a joint venture with National Video, developed the first rectangular picture tube for color TVs. Motorola In a joint program with Ford and RCA, designed and made 8-track tape players for auto industry. Domestic and foreign auto manufacturers soon became customers for tape players. They became the Automotive Product Division’s second major product lines.

As the cost of semiconductors continued to decline, their application in consumer electronic products increased and created a major market. Motorola responded with a full line of low cost plastic encapsulated transistors. The design of these devices eventually was adopted by the entire semiconductor industry. In 1967 Motorola changed its corporate logo by adding a circle. It expanded its international presence by adding 6 plants around the world. Lunar roving vehicle used Motorola’s FM radio receiver, to provide a voice link covering 240,000 miles between earth and moon. It was 100 times more sensitive than a car radio. Motorola entered into manufacture of components for battery powered quartz watches in 1972. Between 1971 and 1979, the company gained critica

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