Marketing As A Career Essay Research Paper

Marketing As A Career Essay, Research Paper

Marketing reasearch analysis collect, analyze, and interpret data to determine potential

sales of a product or service. To this end they prepare reports and make

recommendations on subjects ranging from prefrences of prospective customers to

methods and costs of distribution and advertising. They research available printed data

and accmulate new data through personal interviews and questionnaires. Knowing what

customers want, why they want it, and what price they are willing to pay for it have

always been concerns of manufacturers and producers of goods and services. With

growth in industry and increased competition for manufactured products, businesses

begian to use marlketing research to measure public opinion. Emphasis on marketing

research did not really occur until after World War II. From this point, however, new

knowledge of techniques and increased uses of the findings have developed at a rapid

pace.

One area of marketing research is company service and products. Here marketing

research analysts collect data on brand name, tradew mark, product design, or packaging

for current products or products in expiramental stage to measure consumer likes and

dislikes. Also included. Also oncluded in this aspect of marketing research are studies

of the services and products of competitors. Another area of marlketing research issales

methods and policies. Here, the marketing research analyst is concerned with detailed

studies of the firm.s sales records. A firm.s international marketing program must

generally be modified and adapted to foreign markets. This international marketing

program uses strategies to accomplish its marketing goals. Within each foreign nation,

the firm is likely to find a combination of marketing environment and target markets that

are different from those of its own home country and other foreign countries. It is

important that in international marketing, product, pricing, distribution and promotional

strategies be adapted accordingly. In order for an international firm to function properly,

cultural, social, economic, and legal forces within the country must be clearly

understood.

The task of International marketing is more difficult and risky than expected by

many firms. One of the most controlling factors of international marketing is

management. It is very important for managers to recognize the differences as well as

similarities in buyer behavior. Many mistakes can occur if managers fail to realize that

buyers differ from country to country. It is the international differences in buyer

behavior, rather than similarities, which cause problems in successful international

marketing. An international marketing manager is a manager responsible for facilitating

the exchange of products between the organization and its customers or clients.

Sometimes an international marketing manager will find difficulties in completing the

exchange of products. Many surprises in international business are undesirable human

mistakes. An international corporation must fully understand the foreign environment

before pursuing business matters. Problems constantly crop up and many times have

unexpected results. Sometimes these unexpected results are unavoidable. Other times

they are avoidable. To be sure those avoidable situations do not occur, international

marketing managers must be aware of cultural differences.

Cultural differences take place among most nations of the world. Differences in

culture are one of the most significant factors in an international company. All

nationalities posses unique characteristics, which are unknown to many foreigners. Many

of the top international businesses are unaware of these cultural differences. It is very

important to understand these cultures in order to market a product successfully. As an

example, different nationalities have different beliefs on how business matters should

take place. Where some countries prefer to work with a deadline other countries can take

this as being offensive. Many countries feel it is an insult to be asked to work under a set

time period. A country may feel that a deadline is threatening and may feel backed into a

corner. On the other hand, other countries try to expedite matters by setting deadlines. To

be effective in a foreign market it is necessary to understand the local customs. Knowing

what to do in a foreign country is as important as knowing what not to do. Failure to

understand local customs can lead to serious misunderstandings between business

people. The simple rejection of a cup of coffee can lead to total confusion. The decline of

an invite is sometimes considered an affront. To avoid making blunders, a person must

be able to discern the difference between what is acceptable behavior and what is not

acceptable behavior. Violations of a local custom can be insulting, and can cause

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