Business Plan Essay Research Paper Business PlanTarget

Business Plan Essay, Research Paper

Business Plan

Target Things

Fiscal Year 2000

Proprietors

Submitted to:

2 August, 2000

CONTENTS

Executive Summary 3

Introduction 3

Situation Analysis 6

Competitive Analysis 7

Marketing Planning 8

Marketing Objectives 8

Target Markets 8

Marketing Mix 9

Implementation and Control 9

Summary 10

Appendix: 12

Sales Forecast 12

Budget 12

Profitability 12

Executive Summary

Target Things is a mobile training and safety instruction company; it will utilize the DART Targeting System, a computerized range system incorporating the latest in technology and graphics. It is a 3-D range, which can be used for archery or other weapons type training. This convenient, compact and very affordable Dart digital shooting system comes in three portable cases that can be easily transported in a mid-sized vehicle. One case holds the electronic equipment, another the firearms, and the third case holds the screen/frame. Target Things will specialize in the techniques needed to become proficient with all types of archery and firearm equipment. Also, we will become firearms and archery National certified safety instructors.

The electronic equipment package is enclosed in a quick set-up console that sits on the floor. The system comes with your choice of two Dart modified firearms also, over 1000 wildlife scenarios. As a secondary specialty, we will also offer instruction in gun safety and proficiency and National Bowhunter safety education course, which is required to hunt all big game animals in South Dakota and many other states with archery equipment.

Introduction

Target Things is intended to be a one-stop mobile target range designed to meet the archery and firearms needs of the local community and beyond. It will specialize in personal and family instructional training for the archery and firearm enthusiast while at the same time providing a specialized training operation for use by the South Dakota Department of Game, Fish and Parks Service, schools, colleges and universities, wildlife organizations, and other local and state organizations. It is very important for customers’ wellness and well being. We will be able to deliver this instruction through the use of the DART mobile training and practice system and the professional knowledge of our staff. There is also a child firearm weapons available for use and they would be available for hunters’ safety courses and firearms safety. This compact gun is just 30 inches in length and weighs a mere 2 pounds 4 ounces. The “Cricket” is ideal for young kids and can be easily handled by them.

Hunter Education on the Dart Target System gives hunter education instructors an exciting new tool for archery and firearms education. Dart’s Core Curriculum is available on all Dart Target Systems at Dart Dealers nationwide and on Dart Mobile Systems.

Dart’s Hunter Education & Bowhunter Education Curriculum:

· Supplements existing courseware

· Is simple to use

· Covers shot placement/selection, shoot/no shoot situations, and going afield exercises with visual realism and real situations

· Teaches safe and responsible hunting practices

· Simulates actual hunting situations in a risk-free environment so students acquire “experience” prior to going into the field

Dart is committed to having the best and most realistic product on the market today. Their company’s mission is to, identify and develop visionary products employing interactive multimedia technologies that contribute to the growth and prosperity of the shooting sports industry. These are some of the improvements made in the year 2000 for the Dart system:

· Sturdy camouflage walled tent for outdoor use; flat-top tent for indoor use

· 2 screens—one for firearms only, and one for archery & firearms

· Rugged consoles with sturdy wheels and exterior plug-in connections

· Consoles also serve as secure gun cabinets

· UPS power conditioner for protection

· Desiccant packets for moisture control

· Portable gun rack to hold 6 long guns

· New youth guns: Mossburg .410, Marlin .22 and the Cricket .22

· Improved Recurve bows and arrows

The Dart system is here to stay in the archery and firearms industry. It has won many awards since its inception in 1992. Like:

· The Dart Target System was voted the winner of the Bowhunting World Readers Choice Award for 2000 in the video target system category.

· Dart International; Inc. received the International Hunter Education Association’s (IHEA) Industry Award at the IHEA conference in June 1999.

· Featured in the June 1997 issue of Field and Stream, and winter 1997-98 issue of Sports Afield.

· Featured on ESPN’s Shooters Challenge every Saturday and Sunday for 28 weeks in 1996.

· Recognized on The Nashville Network (TNN) Celebrity Outdoors Special, “Buck Madness”, in November 1995.

· Featured on the ESPN program “Ultimate Outdoors” in the fall of 1995.

· Honored by Outdoor Life magazine as one of the fifteen “Outstanding People, Gear & Achievements” in 1994.

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