Elements Of The Marketing Mix Essay Research

Elements Of The Marketing Mix Essay, Research Paper

Introduction..... .................................................................. Page

3 Sources of knowledge.......................................................... Page

4 Competition and influences on the company and its products..... Page 4 The elements of the marketing mix........................................................ Page

4 . 7 Company and product analysis................................................. Page

7 . 8 Over Coming

Financial Problems......................................................... Page

8 Evaluating and

decisions I have made... ................................... Page

8 . 9 Bibliography........................................................................................ Page

10 Appendix............................................................................................ Page 11 Action plan.......................................................................................... Page Introduction The assignment I have chosen to do assignment 6, which is to prepare a

marketing campaign for a new company. I have chosen to investigate small newly opened clothes

shop called .Urban Surf. established in Devoils lane Bishop Stortford. This is

a newly opened business that has not been operating more than six months. My plan for the company.s marketing campaign must include; ·

All the options that the company should consider, ·

Why I have chosen to make the decisions I do.I will have to research the company and what forms of

marketing they have intended to be set up. Also I will need to know what funds

are set-aside for marketing. All of this will found out through primary data

collection that will be in the form of a letter to the business Marketing strategies for .Urban Surf Co.Sources of knowledge To help generate a fully comprehensive marketing strategy

for your company I will use four source of information to investigate the way

you wish to be perceived and the way other firms have achieved this 1.Paper. I have written a letter to your

store with an attacked questionnaire this is in an attempt to understand the

market you have set up in and the marketing strategies that you would to put in

place. 2.People. ........... This can

be covered by the questionnaire or can also be completed by speaking the shop

staff or a telephone call to them. 3.Technology. ........... For this

I will look over the Internet to find a site about setting up marketing

strategy for new company and I will also look at existing one from other

companies. ........... 4.Organisations. Speak to a government agency

about new business. Competition and influences

on the company and its products The main competitors to your company is the two shops

based also in the town centre of Bishop Stortford and they are also in the same

market as urban surf co who are selling to the young male generation. This

there for means that your shop must standout over the other so that you will

gain the greatest market share. The elements of the

marketing mixFor this new company there is many different ways the

company can market its self and its products. This can be shown when you look

at the elements of the marketing mix, these

are; Product, Price, Place, Promotion. All three of these will affect the ways the companies

marketing strategy works.ProductThere are choices to be made for each. Firstly .Product. The product must be of a quality that not only allows it

to be sold in a shop but it also must be seen as some thing that the customers

feel they should have. The clothes sold in the shop will manly be of an

existing brand name so this mean that the stock they hold will already have

desirability. These existing brands such as .Quicksilver. will there for have

there own advertising which will mean that the business will have advertising

for the clothes they sell but not the shop its self. This is the poduct life cycle Price Pricing strategy.s

can play a large part in the business as through this the company can create

desirability about its products or its self. This can also bring new business

to the company. For this reason there are many different pricing strategies

which all should be taken in to consideration. ·

.Market led pricing,. this where the company sets its

prices in a hope to make a profit but is still low enough to create sufficient

demand for the products. ·

.One off pricing,. is where each product is at a

different price this is usually use where job production is in process, not

relevant to this company. ·

.Cost-plus pricing,. is where the price of the products

is calculated by working out the cost of the services and then either adding a

flat rate amount or a percentage increase. As the company has set up in an area in which there is

computation form similar shops an larger retailers, the only option is to use

market led pricing this is becaus

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