Presentation

&Time Management Essay, Research Paper

Introduction

In the world of Graphic Design and indeed any other business practice Presentation and Time Management are an essential part of the everyday running of the business. For example, in a design consultancy a presentation would be brought forward to a client promoting the design. It is essential that the presentation communicates well, it could be down to this whether or not a client will buy and go with the proposed design.

Concerning Time Management, we need to learn how important this is within the design business. Such planning and time organisation determines the smooth running of the business.

In the following design report I will be concentrating on the importance of Spoken communication , Written Communication and Time Management . Where possible I will relate my own design presentations to my findings.

Spoken Communication

The basis of communication is the imparting or exchange of information, ideas, or feelings, or something that is communicated such as a message.

Verbal or spoken communication is something that occurs everyday between friends and family. If we could not do this life would be difficult, because we would not be able to hear other peoples opinions, feelings and ideas. This is one reason why it is so important to have spoken communication in business, both formal and informal. Even though a company may have come up with an excellent design, if they cannot back that up with a verbal interpretation which will explain in depth and clarity the reasons and solutions, a client may not be convinced and the design company will lose business.

I can relate to this within my own design presentations to a certain extent. Most of my final design presentations are backed up by visual and written work, although in some cases a spoken involvement occurs, even though it is not a formal spoken presentation. For example, in many final designs where own interpretation wasn t instantly recognisable questions from clients (if it were a live project) or tutors gave me the chance to explain my ideas and reasons for using certain images and typography. This gives me the chance to improve my communication skills in the spoken form which I feel is essential in a professional design consultancy. Good communication skills are not only important in a formal presentation but even just talking to a client over the phone.

I have given a couple of spoken presentations in the past in communication class. These provided me with the experience of learning that it is not just a matter of getting up and talking to a group of people. There is a lot of preparation involved as well as forward thinking, for example, when giving a presentation on Point of Sales Display Design I had to think of who the audience were going to be, what style did I want to create, the content of the presentation, did I need any visual aids, was I going to do it all from memory. I also had to think of ways to keep my audiences attention. As you can see there is more depth to presentations in the spoken word than one might think. I will look at these factors in more detail.

There are approximately eight main factors that I would consider when planning a presentation. I feel that all these factors should be observed in order to give a successfully well communicated presentation.

First of all we must consider the objectives. This involves coming to a decision of what you want to put across to the audience and what you want your outcomes to be.

Next the audience must be taken into consideration. They are the most important part of the presentation, for it is them that are listening to you.

- find out if the audience is senior in status. For example, are they clients, friends, colleagues or juniors. In my case for the presentation concerning Point of Sale Display Design the audience was made up of mainly friends. This makes it much easier to prepare the content and to assess the audience. Though I found in some cases this can be a disadvantage because you can sometimes assume the audience knows more than you think and leave your presentation a bit thin in content. Also the audience may have preconceived ideas about you and your presentation.

- you must also identify the key people in the audience. In my case this was my tutor whom was marking me at the time. I had to give my presentation to the standard she would expect and also be prepared for questions she would throw back at me.

-having a view on what the audience already knows about the subject helps. Though to cater for all you sometimes need to begin as though they have no knowledge at all about the subject without going too much in depth and become tedious.

-finally it is important to know how many will be present. ( this may help when it comes to visual aids)

Tone and style of a presentation varies dramatically. It should be the right choice for both audience and subject matter. In basic terms it can be very formal or warm and friendly. Again in my case it was a more warm and friendly presentation, due to the fact that the audience were already friends. This also gave me more confidence to ad-lib at times rather than relying on my notes.

In business practices it can be successful giving a formally structured presentation in an informal style. It doesn t a

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