Ben And Jerry Essay Research Paper Ben

Ben And Jerry Essay, Research Paper

Ben & Jerry.s first started in 1978 on the corner of St.Paul and College

streets in Burlington, Vermont. Ben and Jerry met in 1963 while in 7th grade gym

class. That was the start of their lifelong friendship and partnership in

business. Their first ice cream stand was an old renovated gas station in

downtown Burlington. Ben and Jerry started their corporation with a $12,000

investment. The outstanding taste of their ice cream, which comes from the fresh

Vermont milk and cream, would soon turn their $12,000 investment into a

multi-million dollar corporation. Ben & Jerry.s Homemade, Inc. is a

Vermont (USA) corporation. .We make super premium ice cream, frozen yogurt,

and ice cream novelties in unique as well as traditional flavors; our products

are marketed through supermarkets, grocery stores, convenience stores, and food

service operations, as well as through licensed scoop shops, franchised scoop

shops, and company-owned scoop shops.. Ben & Jerry.s products are

distributed in all 50 states, and you.ll find over 120 Ben & Jerry.s

franchised scoop shops in 20 states (including Washington, D.C.).

Internationally, there are franchised scoop shops in Canada and licensed scoop

shops in Israel and the Netherlands. One of Ben & Jerry.s biggest

resources is its money. In 1997 their sales reached $174 million. Making

wonderful profits and revenue allows the company to give back to the community

to which it is a part of. When Ben and Jerry first started their company, they

started the concept of giving back to the community as a whole. This routine is

still regular and is planned to be for the future. In 1978, Ben and Jerry had

their first free summer movie festival, where they projected movies on the

outside wall of their scoop shop in Burlington. In 1984 they found out how they

could offer stock only to residents of Vermont, giving the people of Vermont a

chance to gain something from the company, and giving the Ben & Jerry.s

corporation money to build a new manufacturing plant in Waterbury Vermont. In

the following year Ben and Jerry set up the Ben & Jerry Foundation, which

would serve to fund community orientated events. The Ben & Jerry Foundation

was founded in 1985 with a donation of some stock in the Ben & Jerry.s

corporation. Every year the Board of Directors for the Ben & Jerry.s

Homemade Inc. provide the corporation with 7.5% of the company.s profits

before taxes. Most of these funds go to the corporation but a portion of the

funds goes to CAT teams. These are employee led Community Action Teams which

help small groups within Vermont by giving grants and helping with

organizations. All donations made by the Foundation to groups throughout the

country are made with the idea that the money will be used ..for creating

social change in any number of areas.. The following is a list of needs that a

program must follow in order to get funds from the Foundation: 1. Lead to

societal, institutional, and/or environmental change 2. Address the root causes

of social or environmental problems 3. Lead to new ways of thinking and acting

4. Help ameliorate an unjust or destructive situation by empowering constituents

5. Facilitate leadership development and strengthen the self-empowerment efforts

of those who have been disenfranchised in our society 6. Support movement

building and collective acting Along with these restrictions the foundation does

not support any of the following: 1. Emergency requests 2. Colleges or

Universities 3. Scholarship programs 4. Research projects 5. Capital campaigns

6. State agencies 7. Religious programs 8. International programs 9. Social

service programs In 1998 the 7.5% of the pre-tax profits that went to the

Foundation totaled $792,600. Starting in 1989, Ben & Jerry.s started what

I like to call their environmental campaign. It started off with the making of

Rainforest Crunch ice cream, which features special types of nuts that come from

rainforest trees. Part of the sales of Rainforest Crunch goes to the

preservation of the rainforest. The next step in Ben & Jerry.s

environmental campaign was in 1991 when they took their .Circus Bus. and

toured around the nation. Ben and Jerry took with them a whole array of talented

street performers and a message promoting solar energy. Solar energy panels on

the roof of the bus powered all of the electronics on the .Circus Bus.. In

the year of 1991, dairy product prices were getting to the point where the

farmers would not be able to make any kind of profit at all. Those farmers that

supplied milk and dairy products to Ben & Jerry.s Homemade Inc., and

followed Ben & Jerry.s protest against the growth hormone BGH, received a

total of a half million dollars in dairy premiums to help the family farmers out

during hard times

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