What Makes in The Nick Of Time

What Makes .in The Nick Of Time. Such A Successful Advertisement For Audi Essay, Research Paper

IntroductionAdvertising is: Any

paid form of non-personal presentation and production of ideas, goods or

services by an identified sponsor. At first the advert, .In The Nick Of Time.

did not seem effective. But after analysing the advertisement, it seems an

effective advert. At first the plot may confuse some of the audience, but the

plot is eventually revealed at the end, when it all becomes clear. The advert

uses some very effective details, that may not be obvious to the audience to

begin with, but after viewing the advertisement several times, the finer

details are appreciated. The advert is 30 seconds long, and was made on the 18th

of October 1989, and was done so by Audi. LanguageLanguage

is a wide area in media, it doesn.t just cover the obvious speaking it also

covers text, lyrics, lighting, focus, and camera angles. I will try to describe

how these techniques are used in Audi.s .In the nick time..At the start the

audience are given a shot through a window of a house. We get a view from

outside the house, looking into the house.s kitchen. The phone rings, and a man

answers the telephone, after what seems a very short conversation that we

cannot hear, he puts the phone down. The man goes to get his jacket, and then

gets his son who is 6 years old. The father runs carrying his son, down a set

of stairs, which leads outside to the father.s car, which is an Audi 90 Quatro.

Outside it is early evening, the car drives out of the house past a row of

trees. They drive through the German countryside; we then get a close up of the

child doing his shoes up, in the back of the car. We get some close ups of the

car from all viewpoints, like from the inside, and from the underneath of the

car. The car then enters a German city, they drive past a fun fair and we get a

close up on a parcel and the reflection on the car window of the parcel, the

Childs face is also visible in the window. The car then goes under a bridge,

(it is now raining) where there is a man standing with a hat, and a long length

coat, and we get a large shadow underneath the bridge from the lights of the

car. The car then turns around the corner, and pulls up at a large building,

the father gets out of the car, and begins to run up the stairs, he then turns

around sees his son, he gets the child and carries him up the stairs. The

father runs down a corridor still carrying his child. The corridor is tiled on

the floor, and you get the point of view of the father and the child, you can

see two swinging doors ahead of them. The father slides through the doors, and

there is a close up of a newborn baby crying. Then some text comes up saying

vorsprung durch technic then more text comes up with the Audi logo, and below that

it says Call: 0800 800 800 for an information pack.These language

effects are used for a particular reason. The phone is an old phone, so you

think it is reliable like the car. The image of the child doing his shoes up

shows that the car is spacious. A German countryside, is used because Germany

is known for good cars, like BMW, and is involved in producing the Rolls Royce.

The rain shows that the car can hold the road in dangerous conditions like in

rain. The child seems happy in the car, so this suggests that the is a family

car, and a car of the future There is some

speech; the speech is .life is full of decisions. Some of the head, some of the

heart. Take your next car. Will it have a catalytic converter that removes 95% of toxic pollutants. Will it be clean, yet

lose nothing in performance. Will it have this at no extra cost. In short will

it be one of the new generation of Audis. Vorsprung durch technic. As your head

and heart would say.. The background music gives an eerie and central European

feel to the advert, and is a good choice of music because I think it is

building up to some thing new, or good like the baby, or maybe the introduction

of the car. The voice over for the speech is done by a women in an clear

English accent, I think this shows that the car can be appealing to women and

men, as the man is represented in visual during the advert. The voice is also a

good voice because we see a new born baby, but no mother, so this could round

off the fact that the car has its advantages for all the family. RepresentationIn the Audi advert

.In The Nick Of Time. the main visible characters are a father, his son, and a

baby, of which sex we are not shown or told. There is also middle to old age

man under the bridge, but he doesn.t play a key role to the normal viewer, but

does have a key part to encourage potential buyers. There is also a voice over

that is not shown, in a visible form but is important. The father is in his

late 20.s to early 30.s, and looks like an average person, but is an actor. He

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