Creditor Abuse Essay, Research Paper
Society is rapidly leaning on credit cards. More consumers prefer to carry plastic instead
of cash. Moreover, the privilege of holding a line of credit is convenient and useful in today’s
world. From hotel reservations and apartment rentals, to ordering online products, families are
relying on credit as a time saving devise. As the importance of credit soars, money hungry
creditors are taking advantage of the public’s reliance on credit cards.
Credit cards are essential for the escalated pace and demands of today’s society.
Consumers are increasingly using credit cards to simplify their spending. In addition, carrying
cash is more dangerous than carrying credit cards and cash is more difficult for record keeping.
In Fact, Hickey (2000), states that cards are safer than cash and necessary for online shopping. In
regards to record keeping, reasonably, 45% of the consumers feel comfortable with using cards
for the purposes of daily living (“Using Credit,” 1998). In short, because most families are busier
than they used to be, limited time necessitates credit card usage for accurate records and time
management.
Credit card companies are creatively abusing the American consumer. Robert Heady
(1999), founding publisher of Bank Rate Monitor, contends that creditors are making substantial
profits from various unfair practices. Heady identifies the strategies as late charges, over limit
fees and inaccurate account information. For example, one consumer states that his creditor
claims that it takes thirteen days for the company to post the payment, resulting in a late charge,
but the creditor sends the bill without adequate time to pay thirteen days in advance (Heady,
1999). Moreover, “fees have soared by 75 percent in the past four years, according to Consumer
Action, the San Francisco-based consumer advocate” (Heady, 1999, p. 16). Furthermore,
inaccurate information posses an equal threat to consumers. To illustrate, Heady (1999) purports
that an individual called the automated teller for his required payment and was given the dollar
amount, but not the change owed. However, after paying the acknowledged amount, the
consumer received a late charge. When the credit holder questioned the company, their response
was that the automation did not include the change owed because it would result in extra air
time charges on the creditor’s eight hundred number. Another consumer was devastated when
he accepted an offer for a card with a $1,200.00 limit from First North American Bank, but after
reaching the limit the creditor began to lower the limit and raise the interest rate. Therefore, he
acquired a higher amount owed in interest, plus over limit fees (Heady, 1999). Furthermore,
Weber and Palmer (2000), state that when a consumer pays late, the creditor has the right to
raise interest rates, however, if a consumer does not use a card, the creditor may charge
inactivity fees. Cut up the card and the creditor is entitled to charge a closing fee.
A consumer with flawed credit suffers the most. Although creditors are happy to issue a
credit card, creditors aggressively demand unfair funds from the consumer. Nelsons Reports,
states statistics concerning Providian Financial Corporation, claiming that their net income grew
by 86% when they authorized forty five-million users of which 30% were considered non-prime
customers (Weber & Palmer, 2000). A non-prime customer is an individual that has a low credit
rating or other flaws on her/his credit file. In fact, companies like Providian are capitalizing on
non-prime customers by charging excessive interest rates. However, these tactics including poor
customer service have backfired on Bank One when the company lost 69.4 billion due to
consumers that closed their accounts. As a result, Bank One’s stock dropped from 63.00 dollars
per share to 30.00 dollars per share (Weber & Palmer 2000). In contrast, Weber and Palmer
(2000), claim that because Providian has capitalized on the non-prime consumer, it posted a gain
of $18.71 billion.
Credit card companies target young students, ripping their lives from them before they
even have time to start a career. Paul Richard who states that “Credit-card companies are
preying on students who are financially naive.” (Hickey, 2000). Hickey investigates the matter
and reports that creditors use campuses as sign up sites and offer gifts to students for applying.
By using lures, creditors are receiving funds of ill-gotten gain from innocent students. For
example, according to Hickey, an unfortunate young student dashed his education and his
dreams of medical school to pay off his debts. Furthermore, Vickers (1999), reports a tragic
story of a student who acquired debt because the student fell for the fallacy that he would pay
them off when he graduated, but he was not able to make his minimum monthly payments and
had to work three part time jobs,
Наверняка у вас есть товары или услуги, продажа которых приносит вам максимальную прибыль. Для быстрого старта в сети вам необходимо создание посадочной страницы (одностраничного сайта), на которой будет размещена информация о маржинальных товарах/услугах интернет магазина. За 8 лет опыта разработки конверсионных страниц мы выработали оптимальную структуру, которая позволит привлекать через landing page больше продаж. На такую структуру «одевается» ваш контент — фирменный стиль, тексты, фотографии, уникальные торговые предложения, после чего страница выходит в свет. Разработка лендинга и запуск в сети — до 7 рабочих дней. Стоит отметить, что в разработку самой посадочной страницы входит и написание копирайтером продающих текстов для вашего бизнеса, чтобы каждый посетитель страницы захотел совершить покупку именно у вас. Результат: качественно разработаная продающая посадочная страница, которая готова приносить вам новых клиентов.