Explain The Nature And Purpose Of Cinema

Trailers. Essay, Research Paper

Cinema trailers are shown as publicity for a certain film,

they attempt to encourage the viewers to watch the film that they are

advertising. The way in which this is done can vary a great deal but every

trailer I have come across seems to basically show in my opinion the most

exiting parts of the film. Basically those parts were you want to see more to

know what happens next, this is a skill of publicity gained in different ways

by the producers of trailers. The producers have certain ways of producing a

great trailer for even the worst of films; they use sound and many different

camera techniques to gain the viewer?s interest in a certain film. Cinema

trailers are often the most important and best way of advertising a new film,

whether they are successful or not depends upon how well they are made using

the basic skills of media. Trailers are basically the bait to a film, and if the bait

is good enough the big fish will be caught! and the film will be a hit. Film

producers only have one shot at making it big with there film. They can?t

restart the whole film that is why the film depends greatly upon good publicity

and its trailer to sell it to the audience. There are many aspects, which have

to be taken into consideration when producing and showing a trailer. The

correct audience known as the target audience has to be approached at the right

times by the trailer. This is often achieved quite well in the cinema, by

showing a trailer with the same type of genre and for the same sort of age

boundary as the main feature. Films are often released in different countries

so the marketing campaign will have to change its approach to adapt to

different cultures; this is often gained by changing images and sound for the

campaigns and trailers. The marketing industry in charge for each specific

trailer has to consider their competition at the time and they have to be better

to have a high profile in the cinema circuit. This can be done in many

different ways using different skills and techniques one of which is known as a

teaser campaign. This aims to give the public as little information about a

film as possible and from this the producers intend to cause us as viewers to

become curious and therefore watch the film. ????????? The first

trailer I watched was one for the film Mission Impossible 2.The opening shot of

this trailer immediately implies that the film has an action genre. The opening

shot is a tracking shot, which shows us the main actor in the film Tom Cruise

hanging from a cliff in the middle of no where. The sound effects for this

scene have been chosen very carefully and they make sure the audience knows

this is an action film by them creating an intense atmosphere with fast and

furious sounds. There is also a very dominating over voice throughout the

trailer which tells the main actor what he is to do it sort of briefs him on

his missions. The sequence of shots used in this trailer are very good and work

well with the genre of the film. The close up shot of the glasses exploding on

to the screen certainly shows off the special effects and this adds to the

intensity of the films action. The name of the main actor in this film is shown

before the title of the film. This tells us that the producers are using the actor

as a main selling point for the film. This is a very good skill to use when the

film is starring a well-known actor because many people go and watch a film

just because a good actor is in it. In this case the actor is Tom Cruise and

his name smashes on to the screen in a close up shot. The title of the film is

shown at the end of the trailer. It zooms into the centre of the screen using a

close up shot to imply its importance and shows that the film is a sequel by

the title being abbreviated into a sort of code name which is MI2. I have

watched this trailer a few times and it has certainly made me want to watch the

film mostly due to it expressing the genre of the film very well, from the

trailer I can certainly see that the film is going to be fast and full of

action and challenges. This trailer is certainly aimed at a particular audience,

which is the audience who like fast action films generally being teens and men.

The film also seems to contain a lot of violence according to the trailer so I wouldn?t

recommend it to the most sensitive of people. Overall this trailer has been a

hit with me due to the fact that it has encouraged me to watch the film even

know I haven?t seen the first part to it (MI1). ????????? The second trailer I chose to analyse

was that for Chicken Run. The opening shot of this trailer immediately determines

the genre of the film to be a comedy. The opening shot shows a women, quite an

evil looking character checking up on a bunch of chickens that seem to be

acting very mischievously. This film is an ani

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