Case Study Health And The Media

Case Study ? Health And The Media Essay, Research Paper

Case Study – Health and the Media

1.

There are many different groups who would contribute to the creation of diet campaigns. Each with their obvious agendas in mind, the primary focus of any organization is making profit on sales. Every organization will try to do anything in their power to sell their product, whether the diet product works or not is a secondary concern. Marketing is everything in business and if a company can get a catchy jingle or a flashy advertisement then they are rewarded with sales and high revenue. Most diet campaigns feature “overnight success” stories of overweight people turning slim in low budget infomercials. What sets these companies apart from Jenny Craig and Slim Fast are purely based on the campaign efficiency not on the products’ effectiveness. Drawn below is a flow chart of groups within a “weight loss” company that function in the development of diet campaigns:

2.

Atkins No Carbohydrate Diet for Weight Loss

What to do:

The Atikins diet plan is a low carbohydrate method. The avoidance of carbohydrates in your diet is structured to keep your body from adding weight. The method includes eating less than 20 grams of carbohydrates per day.

Free Meats and Cheeses:

The following meats and cheeses have no carbohydrates. Using the Atkins diet plan you may eat as much of the following items as you wish.

Meat Fish Fowl Shellfish Eggs Cheese

Beef Tuna Chicken Oysters Scrambled Aged & Fresh

Pork Salmon Turkey Mussels Fried Cow & Goat

Lamb Sole Duck Clams Poached Cream Cheese

Bacon Trout Goose Squid Soft Boiled Cottage Cheese

Veal Flounder Cornish Hen Shrimp Hard Boiled Swiss

Ham Sardines Quail Lobster Deviled Cheddar

Venison Herring Pheasant Crab

Not Bad Vegetables:

A serving of these salad vegetables has 10% or less of your daily carbohydrate limit. Therefor you can eat up to three cups of these without worry.

· Lettuce

· Chicory

· Sorrel

· Chives

· Parsley

· Cucumber

· Radishes

· Fennel

· Peppers

· Celery

· Alfalfa Sprouts

· Mushrooms

· Olives

Other Vegetables:

These vegetables have more carbohydrates than the ones above. You’ll want to limit your intake of these to about 1 cup per day.

· Asparagus

· String beans, wax beans, etc.

· Cabbage

· Beet Greens

· Cauliflower

· Eggplant

· Tomato

· Onion

· Rhubard

· Scallions

· Spinach

· Summer Squash

· Zucchini

· Pumpkin

· Turnips

· Avocado

· Snow Pea Pods

· Collard Greens

· Dandelion Greens

· Broccoli

· Spaghetti Squash

· Celery Root

· Brussel Sprouts

· Artichoke Hearts

· Hearts of Palm

These foods are high in carbohydrates and should be avoided:

· Breads

· Cereals

· Grains

· Sugars

· Candy

· Pasta

· Rice

· Anything with Flour

· Non-diet soda

· Juice

· Fruit

· Potato

· Chips

· Alcohol

Canada Food Guide Requirements:

Canada Food Guide Atkins Diet Plan

Grain 5-12 servings daily

i.e. breads, pasta, pizza, bagel, cereal.

No grain in diet

Vegetables/ Fruit 5-10 servings daily

i.e. carrots, cabbage, lettuce, orange, apples, grapes. 1 – 3 cups daily ( No fruits or juice)

i.e. cucumber, radishes, celery, Eggplant.

Milk Products 2-4 servings daily

i.e. milk, cheese, yogurt As much as you want

i.e. Swiss cheese, cheddar cheese, cottage cheese.

Meat Alternatives 2-3 servings daily

i.e. chicken, beef, eggs, fish, beans. As much as you want

i.e. beef, pork , lamb, bacon, fish, eggs.

It is obvious to see that the Canada Food Guide has a more healthy and well-balanced plan for a nutritious diet then the Atkins plan.

3.

Atkins Dietary Plan may work to help a person loose weight but risks are also evident. With a low carbohydrate diet a person would not have the energy needed to sustain a healthy working environment for their body. Carbohydrates are the bodies’ premier source of energy, and without them a person would feel severely tired and unable to accomplish strenuous tasks. Simple carbs are the source of quick energy, found in monosaccharides (fruits etc..), polysaccharides are complex carbohydrates stored as fat and glycogen. The elimination of grain from the diet would mean eventual deterioration of the body. Without the glucose within carbohydrates, cellular respiration cannot occur, this is a vital cell operation and essential to our functioning bodies. The Atkins plan may be too severe for my liking but so are anorexia and bulimia, and people are still having these disorders. Like my mom always says, ‘extreme people have extreme ways’.

4.

Fad diets are popular in society for many reasons. People have a tendency to want to fit in and look good by society’s sta

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